Founding cohort: 5 plants. Setup fee waived, price locked 12 months — 3 slots left

Work on the line.

What a Feed The Line engagement looks like, start to finish — the signals, the screening, the meetings, the trials.

Straight with you: Feed The Line is in its founding cohort — five plants, three slots open. The engagements below are sample scenarios: they show exactly how the engine runs and what gets measured, with illustrative numbers. As founding clients complete their first 90 days, their real numbers replace these — with written sign-off, per our confidentiality terms.

Midwest sauce co-packer · 38 employees

Sample scenario · Launch tier

The situation: second shift on the sauce line at 55% after an anchor brand moved production in-house. No salesperson on staff. Referrals flat for six quarters.

What the engine did: capability profile built at kickoff · 640 brands in the category-region cleared the 4–200× per-SKU screen · outreach referenced live signals — two retail expansions, one Series A, one competitor plant closure.

14Qualified meetings, 90 days
3Sample requests
1Trial run scheduled

Guarantee floor: 12 meetings. Meetings confirmed by the owner against the signed definition.

Sauce filling line running

Southeast supplements co-man · 72 employees

Sample scenario · Growth tier

The situation: new encapsulation line commissioned ahead of demand — capacity built, pipeline empty. One brand at 47% of total volume; the owner wanted concentration insurance, not just fill.

What the engine did: two exclusive lanes (capsules + gummies) · A/B offer test — leading with MOQ flexibility beat leading with certifications, 2.1× on replies · CRM push into HubSpot for the GM.

22Qualified meetings, first quarter
6Plant visits booked
41%Concentration → after two wins

Sample illustrates the Growth tier's two-lane structure and offer testing.

Warehouse with palletized product

UK bakery contract manufacturer · 55 employees

Sample scenario · Launch tier

The situation: BRC AA-graded plant relying entirely on two retailer relationships and the BCMPA directory. Shared RFQs going to a dozen members at once; win rate falling.

What the engine did: exclusive bakery lane for the nation · outreach timed to retailer private-label review cycles and new-listing signals · PECR-clean sending with UK business-hours reply handling.

13Qualified meetings, 90 days
4Brands past shared-RFQ stage
0Shared briefs — every intro exclusive

Sample illustrates the UK lane structure and directory-displacement play.

Filling line with jars

Your plant could be the first real one on this page. ↓

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